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Vonage Was Built To Sell
It is funny how all of the things that have transpired with Vonage over the past year have lead us all to forget that Vonage was a company built for sale. Jeffery Citron, Vonage Co-founder and current CSO, has a past track record of starting a company in an emerging sector, spending big on marketing and advertising to become the market leader and household name, only to dump the company to the highest bidder, leaving controversy and disappointment in the wake.
Vonage is not run by passionate, innovative VoIPnophiles. It hasn’t had that flair since Jeff Pulver left years ago. I feel no pain for Vonage, for as far as I am concerned, the company served it’s purpose - to deliver Jeffery Citron a hefty return on his dollar….and boy did it ever.
I added this over at Phoneboy’s Blog, it helps solidfy my arguement further.
Jeffery was the majority owner of Vonage and is the largest stakeholder. His 41% stake was worth over $500 Million when the company first went public. A paper profit yes, but this is six times his initial investment. While the company has tanked, his $81.5 million investment before Vonage’s IPO, allowed him to acquire 47.67 million common shares at an average of $1.71 each, according to documents filed with the Securities and Exchange Commission. All in total, even with the stock at $3 each right now, he has still doubled his money.





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Garret,
You are definitely right. Jeff Citron is a disruptor, not a builder. But this time, he went too far and is running the company into the ground. The figures are simple. Vonage has $208 a year gross profit per customer and Jeff throws it away on advertising - $1m a day. There are better uses for the cash. That is why I made an offer for Vonage stock - http://flatplanetphone.com/wordpress/?p=99
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