SunRocket On It’s Last Legs?

Will SunRocket Be the Next Pure Play to Go?

The doom and gloom of the pure play VoIP service provider has been well documented. Now, it seems, there are rumblings that SunRocket, the pure play VoIP service provider that is best known for being the third largest VoIP pure play, could be ready to go. Bankrupt.

Some will echo the costs associated with customer acquisition, or the undue pricing pressures as reasons for their precarious position, but I believe their pending bankruptcy is due to paralysis.

What do I mean by paralysis?

So many pure plays, like SunRocket, based their initial business model around Vonage. Now that they have all learned that the Vonage model does not work, they do not know what to do. With little efforts put into finding what consumers really want and how to run a profitable business from the start, they do not know what direction to go; paralyzed by the decision of which fork in the road to take.

With Verizon patent turmoil, the company bleeding red, and the pressure from the cable co’s, now is a time for all pure plays, not just SunRocket, to act not succumb to paralysis.