Skype’s New Pricing is Far From Distruptive

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Skype’s New Pricing Isn’t Distruptive

If this is the sort of thing that is so “distruptive” it takes “internet communications one step further” it is about time I start an ITSP. Today’s announcement from Skype of a new pricing plan and a price increase on global calling left a lot to be desired. This is a clear case of an overzealous marketing/PR team over-promising and under-delivering.

No Problem With Price Increases

I agree with PhoneBoy that I have no problem with price increases because, hey it is a business, but don’t give your subscribers a bunch sugar coated gobbly-guk marketing speak about some how doing anything more then charging for your service.

SkypePro

SkypePro is a similar flat rate nationwide calling service for Skype subscribers located outside of North American and the UK. Essentially, the package is similar to the now $14.99 monthly unlimited SkypeOut offering for US/Canada calling. Not exactly disruptive. Bringing customers calling packages that are closer to what they use to seeing is smart though – most users don’t pay for landline or cellualr service by the minute, they buy buckets or unlimited calling plans.

It will be interesting to see how these new packages affect Skype’s revenues.