Skype – WalMart Deal Will Be a Flop

Sure Millions Shop at WalMart

But how many are shopping for telecommunications needs?

Very few. Vonage sales in WalMart? According to Vonage insiders, they have been disappointing. Heck, cell phone sales via strategically placed kiosks inside of WalMarts had less of a shelf life than a gallon of milk. Sure WalMart is the place to go buy cheap stuff and VoIP is, well, cheap, but without a huge (and costly) marketing campaign centered around consumer education and awareness for the Skype offerings and products, this partnership is more press release fodder than anything else.

Even with a strong marketing push WalMart does not exactly pull the typical Skype customers…it is a stretch to sell a service like Skype in WalMart. I give this “experiment” less than eight months.

Trackbacks

  1. [...] VoIP Monitor Blogosphere News for 5-15-2007 I was just doing a little catching up around the VoIP blogosphere and came across many great articles. So without further a due let’s get to the good stuff and let VoIP Monitor keep you in the loop. Fellow writer and friend Garrett Smith shares his insight on why the Skype – WalMart Deal Will Be a Flop. Chris Hansen save the UK! SkypeJournal.com writes on, UK: Paedophiles use Skype to find and pursue likely targets. I think they meant Pedophiles, but I’d call them much worse. VoIP Guide writes about a Jaduka hack to make free calls anywhere in the world in Best VOIP Solution for Free Calls. I wanted to write on this article last week after I came across it over the Google newswire, however I simply ran out of time. The good news is voip-weblog.com has a great write up about it at Don’t fall into the trap of VoIP Pyramid Scheme. TheVOIPGirl shares Fring, Talkster, Nimbuzz and Barablu Reviewed. And what would a VoIP blogosphere update be without the latest from Tom Keating? Well it just wouldn’t as much fun, simple as that. Tom has a reminder of what summer fun used to be with a Slip ‘n Slide and now the NEW Banzai Falls Twin Blast Rapids Waterslide. I couldn’t help but think back to all the old neighborhood friends who broke bones on the WHAM-O Slip ‘n Slide. Ahhh memories… [...]

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