Skype Spending Big on Search Engine Optimization

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Skype Looking to Compete With Smaller Competitors

One of the great things about the web is that it is the great equalizer. A playing field in which smaller, savvier, nimbler companies can compete with the giants. They invest time in search engine optimization, paid search campaigns, link building campaigns, and other viral marketing campaigns to grow their business online. It has always mystified me that big companies, like Skype are so clueless about search engine marketing. If you some searches, for general VoIP related terms (especially Skype related products) they are no where to be found on the first page of search results.

According to a press release, Bigmouthmedia will work with Skype to manage its comprehensive organic search offering across the major search engines, initially within 8 geographic locations worldwide including the United Kingdom, France, Germany, Brazil, Italy, the Netherlands, Spain and Japan. The appointment comes at an exciting time for both companies with each expanding quickly worldwide.

This could spell big trouble for Skype’s smaller competitors, who have been dominating the rankings for some highly trafficked broad match search phrases. Their ability to “out rank” Skype, presumably, has allowed them to stay in business.

How Can You Not Pay Attention to Search Engine Marketing?

Sure they have other concerns, but from my point of view (as an online marketer) what their site lacks is online marketing 101. For instance, something as simple as each product in their online “shop” having a unique title, has seemed to escape them, even though I told them how and why they need to do this…about 10 months ago…multiple times. It bet Skype has lost hundreds of thousands in sales over the past few years due to poor site structure and on page optimization.

I know a lot of people are critical, suspicious, and dismissive of search engine marketing, but i think that is foolish. It is like any other industry; it has it’s snake oil salesmen, but a solid, reputable search engine marketing agency, can do wonders for your business. If you are doing business online and have yet to reach out to an expert in the field, I implore you to do so. The results could take you from just another player, to the lead player in your industry.