iotum Launches Facebook Business Application

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Free Conference Calling Facebook’s First Conferencing Application

Pal, fellow blogger and iotum CEO Alec Saunders pinged me earlier today about the launch of the iotum free conference calling application for Facebook. This is far and away the best business Facebook application that has surfaced. Although the application is a bit of a deviation from iotum’s primary product, they nailed it with this application and the temporary focus shift seems to be paying-off as everyone is raving about the application. For more on the application, see my full write-up on my new blog Facebook Observer.