IFBYPHONE Continues to Impress

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One of the companies that has caught my eye as of late is IFBYPHONE. they are quickly emerging as one to watch in the voice software as a service space.

If the name doesn’t ring a bell, don’t worry….I’ll give you a quick background.

Ifbyphone is a hosted telephone application platform that provides small and medium-sized businesses (SMBs) an easy means to increase their customer conversations and drive sales — without the high cost and complexity typically associated with building interactive voice response systems.

In a nutshell, they have created an extremely easy to use and cost effective platform for “the rest of us” to create simple Click-to-Call links on Web pages and e-mail to sophisticated call-routing and interactive-marketing solutions-transforming telephones into powerful tools to increase leads, improve sales and enhance customer experience.

Today they announced their latest application built off their hosted telephony application platform, “Verify-Me-Now.” Verify-me-now uses automated telephone verification to instantly identify fraudulent account applications.

Now this is a much needed and valuable service, but what i like most about IFBYPHONE is the way that they are going about marketing their platform. They are doing something that most folks don’t; actually using the platform to create “real-life” examples of what can be done with it.

That folks, is a job well done.