Smith On VoIP

I do not fly first class very often, but yesterday I was fortunate enough to do so on my way to Miami for the Internet Telephony Conference and Expo. It had been almost three years since the last time I had flown first class and at that time I was not flying enough to truly […]

A colleague passed this along to me today. Check out AsteriskHunters.com. It probably one of the most creative ways I have seen smaller communications providers market their products and services versus the “big guys.”

There Are A Million Ways To Skin A Cat
At least that is what the say. But how do you know if you picked the right way?
As we learned in part one of this series, the IP phone system marketplace is not the utopia some vendors make it out to be as the vendor themselves face […]

One of the benefits being a relatively seasoned industry veteran working at one of the largest VoIP VAR’s in the world is that I have had the opportunity to use, play around with or demo just about every IP based phone system there is. In the last four years, my list of phone systems includes, […]

I enjoy the unique pleasure of sitting at the cross roads between the end user, the phone system manufacturer, the VAR, the open source community and the VoIP service provider. It is a position that allows me the ability to look down each of the different roads to see the sticking points and the pain […]

Not All Consumers Understand VoIP
But you do not HAVE to make them fully understand the technology in order to get them to interested enough to purchase your VoIP service. You do, however, have to give them enough information and understanding of Voice over IP in order for them to be confident in making a buying […]

Marketers Create Products, Engineers Build Them
Andy Abramson has an excellent post on innovation and why some companies fail. I find that the number one problem with most technology start-ups is that they are started by engineers, not marketers. Engineers are wired differently and because of this they encounter many of the issues you describe above.
No […]