Smith On VoIP

Westcon Continues Spending Spree
It looks like consolidation isn’t just for IP based phone system vendors, it is happing in the voice and video space as well. Westcon, a multi-national specialty distributor of networking technology products servicing the solution provider, integrator and value-added reseller community, announced today that it has purchased Review Video, a major Polycom […]

How Much is Too Much?
One of the things that always strikes me as being odd is the thin line between offering customers not enough choice or too many choices. As a reseller, you are more likely to win a sale by representing multiple product lines (think good, better, best), but in doing so, you leave […]

Not All Consumers Understand VoIP
But you do not HAVE to make them fully understand the technology in order to get them to interested enough to purchase your VoIP service. You do, however, have to give them enough information and understanding of Voice over IP in order for them to be confident in making a buying […]

Marketers Create Products, Engineers Build Them
Andy Abramson has an excellent post on innovation and why some companies fail. I find that the number one problem with most technology start-ups is that they are started by engineers, not marketers. Engineers are wired differently and because of this they encounter many of the issues you describe above.
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