So much for making quick use of your $8.5 billion dollar investment Steve.
Today Tango, one of the fastest growing communication services ever, announced that its service will be the first mobile video calling service available for the upcoming Windows Phone update “Mango” beating out Microsoft’s own mobile video calling service Skype.
Not that this should come as a surprise. After all Microsoft has a track record of botching acquisition integrations and given that Tango is still a start-up, they’re afforded the benefit of not having to deal with Skype’s massive daily operations (nor the Microsoft bureaucracy).
But adding fuel, or at the very least press release fodder, to a fast growing competitor is never a good thing.
Given the rising interest in consumer and business video calling one has to wonder if Tango, who now has the platform trifecta of iPhone, Andriod and Windows Phone, won’t soon become the front runner in mobile video calling. With video quickly becoming as pervasive as voice it would be a mammoth position to be in.
Thanks to a few month head start on each platform, a laser focus and a boatload of cash, Microsoft’s Skype could have a very real competitor for the first time. The disruptor becomes the disrupted.
Sounds pretty familiar, huh Microsoft?