Tobias Kemper, Nimbuzz’s head of communications, says Nimbuzz wants to be a truly mass-market application. But before they can get there, they’ll need to increase the number of ways folks can access and use the service.
One step in that direction was their recent tapping of Voxbone, a provider of worldwide telephone numbers and origination services for voice carriers, to help bring Nimbuzz users the ability to make voice calls without 3G of Wi-Fi connectivity.
In a market known for services that are often clunky to use, Nimbuzz can now detect when a user is out of Wi-Fi or 3G range then seamlessly dial a local Voxbone access number and route the call over the Internet. Nothing changes for the user, except more ways to make low cost (or free) calls.
This new functionality also opens up new markets for Nimbuzz, as they will now be able to provide reliable mobile VoIP calling outside of Internet range as well as over 2G networks.
Nimbuzz might not be a mass market application yet, but if they keep taking steps like this, it might not be long before they are.