
Great question.
These days depending on who you talk to or what report you read it could be either.
Take a recent IDG report on the state of the video conferencing market showed a bleak outlook:
- Overall worldwide market worth of enterprise video market decreased 4.8 percent during Q32012
- North America fell 11.5 during the period
- Immersive telepresence system growth declined 35.7 year over year in Q3
- Related ancillaries and accessories declined 28.6 percent as well
In other words, ouch. Right?
It’s not all bleak. This doesn’t mean the market is going to collapse.
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You, the Market and the Manufacturer
Everyone sees the world through a different lens.
At no time has this fact struck me harder then at a recent partner event. The event was designed to bring channel partners from around the world into one room to learn and discuss the future of manufacturer’s product direction.
Now any time you get folks from all parts the of the world into a room there’s bound to be differences of opinion, but I was shocked by the reality distortion of some individuals when it came to certain topics, like product roadmaps.
This not to say that their reality was distorted negatively; it’s just that many failed to see that there is no such thing as one size fits all or one way to please them all. An especially vexing position for a manufacturer to be in, considering they have to attempt to serve many masters.
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